For those of you who missed it this past winter session, Concordia University will be once again offering an online Medical Writing class (CE2769N/C1) next semester. The class starts April 5th and runs until June 5th. Registration is open and will continue until March 10th (next Thursday) for fax and mail enrollment, and for in-person enrollment until March 13th.
Most of this course is a basic introduction to writing for the pharmaceutical industry in Canada, including marketing (copy), CHE, and PR writing. It also takes into account the PAAB/Rx&D environment that exists in Canada but not in the USA. Actually, just about everything in this course is done within a Canadian context and it is the only course of its kind (that I'm aware of) in Canada. At the end of the course, students who have done all assignments will have at least two pieces of writing to add to their portfolios.
If you're interested in this course, time is short to register. Space is limited in the course and last semester the registration quota filled up. I believe that this course will not be offered again until 2009.
Here is a brief overview of each of the modules:
Scope and Resources: In this module we will (very) briefly review the different kinds of medical writing as well as some 'tools of the trade.' We will also explore how to find studies and information.
Pharmaceutical Industry and Marketing In Canada: In this module we will be briefly introduce you to the pharmaceutical industry in Canada. We will review the laws and industry codes that govern Canadian pharma, and will look at the relationship between health care professionals and industry.
Continuing Health Education: In this module we will be briefly introduce you to Continuing Health Education in Canada. We will review different Canadian accrediting bodies for CHE and their requirements. We will also discuss non-accredited CHE programs and take a look at the different types of CHE programs that medical writers may be called upon to create, and the role of the writer within CHE.
Advertising and Copy Writing: In this module we will take a look at pharmaceutical advertising and copy writing. We will briefly review the different types of marketing materials that medical copy writers may be called upon to write, as well as the basics of copy writing itself and the PAAB code. We will also explore how to 'translate' journal articles and clinical trial results into marketing 'copy'.
Representative Training Tools and Interactive Materials: In this section we will look at some special considerations when developing tools for sales representative training, including instructional design, learning objectives and writing evaluation questions. We will also learn how to write for web or computer-based learning environments.
Public Relations: In this very brief section we briefly look at the role of PR and media communications within the pharmaceutical industry. We will learn how to write press releases and touch on patient education material.
If you have any questions, send me a note. Also, please feel free to forward this information on to friends and colleagues who might be interested in the course.
Most of this course is a basic introduction to writing for the pharmaceutical industry in Canada, including marketing (copy), CHE, and PR writing. It also takes into account the PAAB/Rx&D environment that exists in Canada but not in the USA. Actually, just about everything in this course is done within a Canadian context and it is the only course of its kind (that I'm aware of) in Canada. At the end of the course, students who have done all assignments will have at least two pieces of writing to add to their portfolios.
If you're interested in this course, time is short to register. Space is limited in the course and last semester the registration quota filled up. I believe that this course will not be offered again until 2009.
Here is a brief overview of each of the modules:
Scope and Resources: In this module we will (very) briefly review the different kinds of medical writing as well as some 'tools of the trade.' We will also explore how to find studies and information.
Pharmaceutical Industry and Marketing In Canada: In this module we will be briefly introduce you to the pharmaceutical industry in Canada. We will review the laws and industry codes that govern Canadian pharma, and will look at the relationship between health care professionals and industry.
Continuing Health Education: In this module we will be briefly introduce you to Continuing Health Education in Canada. We will review different Canadian accrediting bodies for CHE and their requirements. We will also discuss non-accredited CHE programs and take a look at the different types of CHE programs that medical writers may be called upon to create, and the role of the writer within CHE.
Advertising and Copy Writing: In this module we will take a look at pharmaceutical advertising and copy writing. We will briefly review the different types of marketing materials that medical copy writers may be called upon to write, as well as the basics of copy writing itself and the PAAB code. We will also explore how to 'translate' journal articles and clinical trial results into marketing 'copy'.
Representative Training Tools and Interactive Materials: In this section we will look at some special considerations when developing tools for sales representative training, including instructional design, learning objectives and writing evaluation questions. We will also learn how to write for web or computer-based learning environments.
Public Relations: In this very brief section we briefly look at the role of PR and media communications within the pharmaceutical industry. We will learn how to write press releases and touch on patient education material.
If you have any questions, send me a note. Also, please feel free to forward this information on to friends and colleagues who might be interested in the course.
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