Current Workshop Offerings

I have been getting a lot of requests for in-person workshops recently. Here are some workshops that I've offered previously or have ready-to-go.

I strongly believe that students get the most out of workshops if they have to do some work before heading into the classroom, and then the classroom learnings are followed up with post-course assignments. All participants in my workshops gets some sort of personalised feedback on their work; and all workshops include in-class activities and opportunities for participatory learning.

If you're interested in any of these, please let me know. I'm very open to travel outside of Montreal. Typically I ask for a minimum six people to run a class. An overhead projector that I can hook up to my laptop is required for all my workshops. A whiteboard or flipchart to write on during the workshop is also really appreciated.

Finding and Assessing Literature
Duration: 2 hours plus pre-course and post-course assignments
Internet access is required to run this course
This introduction to finding and assess bibliographic literature in the health sciences focuses identifying pertinent, credible and current sources of information for medical writing projects. Topics include getting the most out of PubMed; search engines/databases other than PubMed; and other credible sources of information, like textbooks, authoritative web sites, government databases, NLM Gateway, Cochrane reviews, etc. The workshop also includes tips on developing a search strategy, narrowing down search results, keeping record of your search results, and assessing the strength and relevance of the literature found during the search.

Understanding and Critically Evaluating Clinical Research Articles
Duration: 2 hours plus pre-course and post-course assignments
Medical writers frequently have to assess clinical research articles to determine if they are pertinent, credible and current sources of information. This workshop reviews some of the elements of evidence-based medicine, study design, common ways of presenting data, and basic statistics. Participants will learn how to critical assess methodological quality of a study, and identify its strengths and limitations. The anatomy of a research article will be discussed.

Copy Writing Basics for Pharmaceutical Advertising in Canada
Duration: 3 hours plus pre-course and post-course assignments
Recommended skills: some comfort reading clinical papers; basic knowledge of charts, graphs and tables; prior exposure to pharmaceutical advertising is useful
There are many important differences between pharmaceutical advertising and non-'pharma' advertising, such as a tightly regulated environment, a multilayered approval process, and differences between the 'target' of the advertising and the end user. This workshop reviews the basics of pharmaceutical advertising and copy writing, including approval processes, developing copy, making sure your manuscript has the appropriate balancing copy and footnotes, keeping track of references, and tips for making sure what you write is "layout-friendly".

Developing Slides and Slide Notes for Oral Presentations
Duration: 3 hours plus pre-course and post-course assignments
Good slides and slide notes can make all the difference to an oral presentation, whether it’s a presentation of results at a conference or a CME activity. This workshop will review the basic principles for creative effective slide presentations, including creating a good logical flow of information, effectively conveying key messages, creating slides that complement the oral presentation, avoiding common mistakes, referencing and citing sources of information. Creating slide notes for different types of presentations will also be covered.

PAAB Delivers on Social Media Training

Earlier this week, the PAAB gave a panel discussion and learning event around the use of social media in pharmaceutical marketing in Canada. It was excellent workshop and a fabulous example of collaboration. At the start of the day, participants were promised that by the end of it they'd be able to define social media and its applications, as well as to better identify what is acceptable under Canadian regulations. The session accomplished this through a combination of presentations and case studies.

For those new to social media, Nathalie Bourré, a pharmaceutical marketing and social media consultant, gave a quick introduction to the arena. This was followed by a presentations by Patrick Massad, the Chief Review Officer at the PAAB, and Henry Anderson, who manages interactive marketing in the Americas for Novartis Consumer Health. Afterward, participants put their knowledge to the test as an expert panel weighed in on the feasibility, legality, and review requirements of several case studies involving different aspects of social media. Members of the panel included Ray Chepesiuk from the PAAB, Ann Sztuke-Fournier from Health Canada, and three industry representatives: Nathalie Bourré, Henry Anderson, and Christian Roy (Pfizer Canada; Montreal session) or Pat Forsythe (Allergan Canada; Toronto session).

While their opinions didn't always agree 100%, a few bits of consensus were clear:

• The same rules that govern print media apply to social media and web. For example, branded promotion geared towards physicians must be gated to avoid consumer access.


• Just like print media, intent of dissemination and control of content are key. Are you providing unbiased information or promoting a product?


• If you create the discussion environment, you are responsible for monitoring it. Moderate discussions to remove off-label and promotional comments by participants. Be clear and pro-active about your posting and moderation policies.


• Don't use social media for the sake of using social media. Make sure it fits into your marketing strategy. Marketing principles have not changed with the rise of social media, only the medium.

A few participants, myself included, live-tweeted the event. To find out what we thought, simply seach #paab on Twitter.

PAAB Answers Questions About Social Media

I was very pleased to see that the PAAB is offering a panel discussion and learning event around the use of social media in pharmaceutical advertising in Canada. Pharmaceutical companies are already using it, so the session is sorely needed.

The panel will consist of representatives from PAAB, Health Canada and marketers. According to the announcement on the LinkedIn group for the PAAB, by the end of the event, attendees will be able to:

• Define what “Online Social Media” is and explore its most common applications;
• Identify the most popular social media websites and their key demographics;
• Determine the various applications and benefits of using online social media in Canadian pharmaceutical marketing;
• Undertake approved and acceptable practices for using online social media for marketing and advertising efforts;
• Examine and identify specific examples of acceptable social media marketing practices within the Canadian regulatory environment

This looks like a great event. Dates are set for September 29th in Montreal and September 30th in Toronto. 'Hope to see you there!

What Do We Do Again?

In my Internet wanderings this week for course material for an online medical writing class that I teach, I found a nice, short video interview with Susanna Dodgson, PhD, Graduate Program Director for Biomedical Writing at University of the Sciences, Philidelphia, USA. In it she describes what medical writers do. She also offers her opinion on the continuously controversial topic of ghost writing. (The interview was done by pharmedout.org, an organization that aims to counter inappropriate pharmaceutical promotion practices.)



While I don't agree with everything that she says, especially how she breaks down medical writing into only two categories and her insistence that medical writers are scientists, the interview is pretty much 'on the money'. Speaking of, she also talks about money. Our salaries in Canada aren't quite as high as in the USA, but they are close. And certainly, I do agree that medical writers are often some of the best paid writers in the communications industry.