From the Horse's Mouth

For those of us who write materials that get submitted to the Pharmaceutical Advertising and Advisory Board (PAAB) for approval, navigating the PAAB code is a daily facet of life. Learning the PAAB code and how it applies to each individual piece is an on-going process; and remembering how the code applies in specific circumstances can be a constant mnemonic challenge.

Fortunately, the Pharmaceutical Marketing Club of Quebec (PMCQ) has a great feature on their website to help called Ask PAAB. Here we can peruse an long list of answers to questions commonly-asked to the PAAB. You can also anonymously ask the PAAB your own question via the website.

Not only is this a great tool to keep track of common queries, but it is also a great study tool to learn or review the PAAB code. Simply bookmark the website, and try to answer a question each day starting from question 1. When doing this exercise, don't just rely on your memory; actually look for the asnwer in the code. Then, after reviewing the answer provided by the PAAB, open the PAAB code again to review the sections of the code that were refered to in the answer.

Currently there are 64 questions in the Ask PAAB FAQ. At a rate of one per business day, this is already a three-month program!