Event: Navigating Promotional Material Through PAAB

The next Montreal American Medical Writer’s Association (AMWA) networking meeting will take place on Wednesday, June 22nd at 7pm. It is entitled “Navigating Promotional Materials Through the PAAB Landscape: A Behind-the-Scenes Look”.

The evening is being organized by Crystal Kaczkowski and the guest speaker will be Lara Holmes, an experienced medical writer/copywriter who has been working in pharma advertising for the past 14 years. During that time, she has had extensive experience with PAAB. The intention of this presentation is to provide some “inside” information on how to avoid the common pitfalls of developing promotional materials for PAAB review.

The topics that will be covered are:

• Product Monograph insight
• Claims support (acceptable references)
• Adapting global/US materials
• Promotional pieces “wish lists”
• Launching a new product
  

Members and non-members are both welcome to this discussion. If you are interested, please RSPV to Crystal at medicalwriter@videotron.ca by Tuesday, June 22 EOD so she know how many chairs to tell the restaurant to set up. (Since traffic can be unpredictable, she has arranged the reservation for 6:45pm, so it is fine to come a bit earlier than 7pm).

Wi Sushi
3697, boul. St-Jean corner Devon
West Island, QC, H9G 1X2 | Dollard-des-Ormeaux
514.696.3399