PAAB Answers Questions About Social Media

I was very pleased to see that the PAAB is offering a panel discussion and learning event around the use of social media in pharmaceutical advertising in Canada. Pharmaceutical companies are already using it, so the session is sorely needed.

The panel will consist of representatives from PAAB, Health Canada and marketers. According to the announcement on the LinkedIn group for the PAAB, by the end of the event, attendees will be able to:

• Define what “Online Social Media” is and explore its most common applications;
• Identify the most popular social media websites and their key demographics;
• Determine the various applications and benefits of using online social media in Canadian pharmaceutical marketing;
• Undertake approved and acceptable practices for using online social media for marketing and advertising efforts;
• Examine and identify specific examples of acceptable social media marketing practices within the Canadian regulatory environment

This looks like a great event. Dates are set for September 29th in Montreal and September 30th in Toronto. 'Hope to see you there!